Authors
Aysar Philip Sussan
Thompson
Gamble
Strickland
Pages From

1
Pages To
469
Publisher
McGraw-Hill Education
Edition
2
ISBN
978-0-07-331580-5
Topics
What Is Strategy and Why Is It Importnat ?
Analyzing a Company's External Environment
Analyzing a Company's Resources and Competitive Position
Crafting a Strategy :The Quest for Competitive Advantage
Competing in Foreign Markets
Diversification: Straregies for Managing a Group of Businesses
Strategy
Ethics
and Social Responsibility
Executing the Strategy: Building a Capable Organization and Instilling a Culture
Managing Internal Operations in Ways That Promote Good Strategy Execution