The Use of Artificial Intelligence Techniques and Their Impact on Improving the Higher Education Outcomes of Business Administrative Colleges in Palestinian Universities

The study aims to identify the impact of the use of artificial intelligence techniques in improving the outputs of higher
education in Business Administrative Colleges in the universities under study that formed the research community. As for the sample,
it consisted of (130) academic respondents in these universities under study. The research concluded that there is a statistically
significant effect of using artificial intelligence techniques (expert systems, neural networks) in improving the outputs of higher
education in Business Administrative Colleges under study. It was found that artificial intelligence technologies contribute to finding
graduates who are able to carry out the process of modernization and professional development in various fields of work. These
technologies also contribute to improving and developing the skills of graduates in the labor market and providing them with new
skills and characteristics to perform their duties. The research recommended increasing interest in the expert systems technology
by the universities under study because of its scientific importance in improving the outputs of higher education by reformulating
them in the form of programs embraced by computers.
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