I am an accomplished researcher, educator, and media expert with over 20 years of experience spanning academia, journalism, public relations, and communication consultancy. My career reflects a strong commitment to educational leadership, innovative research, and strategic communication, with a focus on the evolving intersections of media, technology, and society.

My research explores critical issues in contemporary communication, including the influence of AI on public relations, digital media dynamics, online news consumption, and cultural representation in the digital public sphere. Through my work, I aim to advance scholarly discourse while contributing actionable insights for industry professionals.

As an educator, I am passionate about mentoring the next generation of media and communication leaders, equipping them with the critical thinking and strategic skills needed to navigate an increasingly complex media landscape.

Academic Experience

 

FromToPresentPositionInstitutionDescription
01/10/2021  Assistant ProfessorArab American UniversityAssistant Professor, Department of Media and Communication, Faculty of Graduate Studies.
10/01/201731/08/2021 Assistant ProfessorAl-Quds Open UniversityAssistant Professor at the Faculty of Media
01/10/201801/02/2020 Part-Time LecturerArab American University 
Administrative Experience
FromToPresentPositionInstitutionDescription
01/09/202231/08/2023 Head of the Media & Communication Department, Faculty of Graduate Studies.Arab American UniversityLed the department’s academic and administrative affairs
01/08/201731/08/2021 Dean of the Faculty of MediaAl-Quds Open UniversityLed the college administrative and academic affairs.
15/04/200931/08/2010 Communications OfficerAMIDEASTI designed PR strategies and enhanced organizational profiling.
15/07/200812/04/2009 Media CoordinatorThe Palestinian Initiative for the Promotion of Global Dialogue and Democracy – MIFTAHContributed to online content and media relations.
27/02/200101/07/2008 News Editing ManagerPalestine News and Information Agency-WafaOversaw news content and editorial teams.
Education
University/College NameDegree ReceivedSpecializationDescription
University of GalwayPhdDigital Arts and HumanitiesThesis: ‘The Palestine Solidarity Movement in Ireland and the UK: Mediating and Framing Palestine online’.
University of StrathclydeMSc/MSMedia and Communication Research 
Birzeit UniversityBAJournalism and Political Science 
Skills
Media training, Media content development, Project management, Research Methodologies: Advanced proficiency in qualitative and quantitative research methods, Professional: Strategic communication, academic writing, organizational management, Software: NVivo, WordPress, data analysis tools
Awards
2021 - 2023 Fellow Institute for Advanced Study, Princeton, USA, and WiSER, Johannesburg, South Africa., 2011 - 2016 Digital Arts and Humanities Ph.D. Scholarship NUI Galway, funded by the Ireland Higher Education Authority., 2010 - 2011 Palestinian Student Scholarship Scheme University of Strathclyde, Scotland, UK.
Languages
Arabic

English

French
Courses Taught
Course TitleLevel
Communication TheoryGraduate
SemioticsGraduate
Capstone ProjectGraduate
Principles of Writing for Public RelationsGraduate
Media Law and EthicsGraduate
Research MethodsGraduate
Media, Culture & SocietyGraduate
English for Public RelationsGraduate
Introduction to Media ManagementGraduate
Writing for Public RelationsGraduate
Social Media and Public RelationsGraduate
Public Relations: Theories and ModulesGraduate
Introduction to Communication ScienceUndergraduate
E-PublishingUndergraduate
Principles of News WritingUndergraduate
Writing for New MediaUndergraduate
Media Skills in EnglishUndergraduate
Introduction to Public RelationsUndergraduate