Using of the Balanced Scorecard for Performance Evaluation:Empirical Evidence from the Listed Corporations in the Palestine Exchange (PEX)

Abstract
This manuscript is aiming at testing the extent to which the listed Palestinian corporations in the Palestine
Exchange (PEX) are using the four perspectives of the Balanced Scorecard (BSC) in evaluating the performance.
In order to achieve the previous objective, this paper uses a questionnaire to investigate the opinions of the
financial managers of the listed corporations in the PEX. In relation to the results of the distributed questionnaire
forms, there are 37 questionnaire forms, where 32 questionnaire forms were returned (32 out of 37) which
presents (86.5%). This study employs the descriptive statistics in order to state the outcomes. However, the
findings of this paper state the following points: (1) The financial managers rely on the financial and customer
perspectives for evaluating the performance of the listed corporations in the PEX. (2) The Palestinian listed
corporations do not rely on the learning and growth indicators for measuring the performance. (3) The
Palestinian listed corporations do not rely on the business process indicators for measuring the performance. (4)
This paper concludes that the listed corporations in Palestine do not rely on the BSC indicators for measuring the
performance in a correct and complete way.
Finally yet importantly, this manuscript strongly recommends the listed corporations in the PEX to adopt the
BSC for evaluating the performance. It also recommends the Palestine Exchange to obligate the listed
corporations to use the BSC as a tool for strategic planning and performance evaluation.