Authors
Omar Abu Arqoub
Pages From
1
Pages To
23
ISSN
1680-6549 -E-ISSN 2957-9783
Journal Name
Journal of the Association of Arab Universities for Higher Education Research (JAARU-RHE)
Volume
43
Issue
3
Abstract

The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication iournal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were "crisis," "public," "reputation," "communication," "media," and "relations." Also, this study discussed the six major themes that emerged from communication reputation research, which were communication and public relations perspectives, crisis communication, reputation dimensions and components, organizational/corporate reputation, online reputation, and reputation types.