The department, through its vision and mission, aims to achieve the following goals:

• Graduating qualified and specialized media professionals in the field of journalism, radio and television, in order to support media institutions in Palestine and meet their needs for specialized staff.
• The department aspires to be a cultural, cognitive and media center, and a link between media institutions on the one hand, and the local community on the other, by studying the community’s needs, desires and reactions to media performance and the media message.

• Strengthening cooperation with the local community and developing relationships and communications to serve the university’s mission.

   

• Developing the media profession, organizing the process of continuing education and applied media study, and raising the level of media competence of media officials in state departments and institutions. 

   

•  Developing teaching staff as well as preparing teachers, as well as academics specialized in the media: (press, radio and television, public relations, new media...etc.).

• Participate in developing the media and journalism sector in the State of Palestine, by providing the media field and strengthening its workers with qualified media capabilities.

   

• Striving to advance the media profession, through committed scientific and practical qualification based on the preparation of media professionals committed to transparency, credibility, objectivity, and professional ethics.

   

•  Teaching students the ethics and standards of the journalism profession, and introducing them to the system of laws regulating the media.

• Working in various educational positions: (educational mentor, teacher, library supervisor...etc.).
• Working as a linguistic auditor in press and media institutions.
• Exercising the function of editor, editorial secretary, managing editor or editor-in-chief; The department's policy and the training it provides in eleven courses aim to qualify graduates to be competent editors and communicators capable of placing the communication message within an appropriate linguistic template and in a professional manner.
• Working as a comprehensive journalist (producing editor), and this is consistent with the desire of media organizations to reduce the cost of production on the one hand, and their reliance on competent staff on the other hand.
•  Working in institutions with mass communication activity, such as: ministries, media institutions, governmental and non-governmental associations, political parties, unions, and security services.
• Working as a comprehensive journalist (producing editor), and this is consistent with the desire of media organizations to reduce the cost of production on the one hand, and their reliance on competent staff on the other hand.
• Working in the field of marketing and advertising, especially with regard to investment, financial and profit-making institutions, small and large commercial companies, and to promote factory products.
•  The program gives the graduate the opportunity to continue his master’s and doctoral degrees in various fields of Arabic language and literature, as well as in various fields of media, communication, public relations, and digital media without the need for remedial subjects. The department's steps were designed to achieve this goal.
• Working as a field reporter, students learn the skills of preparing reports, using mobile phones in field work, photojournalism and television photography, and occupational safety.