Overview

The Digital Marketing program at the Arab American University (AAUP) is designed to equip students with comprehensive knowledge and practical skills in modern marketing strategies, emphasizing the integration of digital technologies. Recognizing the pervasive influence of the internet across all sectors, AAUP offers this program to prepare graduates for the evolving demands of the labor market, enabling them to adeptly navigate and leverage the digital landscape.

Vision

The program focuses on enhancing the performance and execution of marketing functions for products and services by combining traditional marketing concepts with contemporary digital applications. It aims to develop students' abilities in planning effective marketing programs and elevating marketing awareness among professionals in both public and private sectors.

Mission

The Digital Marketing program at AAUP aims to equip students with advanced skills and knowledge in modern marketing strategies, integrating digital tools to enhance marketing performance and prepare graduates to excel in the evolving digital landscape.

Goals

Provide students with knowledge of current digital marketing tools and techniques.
Develop analytical skills to utilize digital marketing metrics and technological applications to enhance sales and marketing efforts.
Enable critical thinking to propose solutions to complex marketing problems.
Assess opportunities to increase revenues and improve organizational performance through digital marketing initiatives.
Strengthen understanding of the impact of digital marketing on organizational strategy and success.
Instill ethical behavior based on professional marketing standards and practices.
Foster comprehension of marketing's role within an organization and its alignment with other strategic initiatives.

Career of Graduates

Graduates of this program are expected to be qualified to work in different fields, including and not limited to:

Search Engine Optimization Manager
Social Media Manager
User Experience Designer
Digital Marketing Manager
Marketing Assistant
Marketing Analyst
Digital Content Writer

Program Learning Outcomes

Upon completion of this program, students should be equipped with comprehensive knowledge, skills, and abilities to excel in their endeavors.

Demonstrate Proficiency

Apply fundamental business and marketing principles, with a focus on digital marketing strategies.

Utilize Analytics

Leverage digital marketing analytics to assess and address complex business challenges.

Critical Thinking

Develop innovative solutions for marketing problems and make informed decisions.

Customer Insight

Analyze customer behavior to design effective strategies for acquisition and retention.

Strategic Policy Development

Formulate digital marketing policies aligned with organizational goals.

Digital Expertise

Manage social media platforms, optimize search engines, and utilize digital tools to drive marketing success.

Success Stories

Scholarships And Financial Aid

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