1. To graduate digital journalists who have good knowledge, skills and experience to be engaged easily in the modern and technologically developed work environments.
2. Provide a Palestinian press staff with specific specialists of 4 concentrations that fill the need of the private and official, regional and international media institutions.
3. Address the unemployment problem in the Palestinian community, especially unemployment in the traditional media field. As the problem is not in the shortage of work opportunities, but it is in the variety of work opportunities and its change under the new and untraditional work environments.
4. Enhance the skills and abilities of graduates/ journalists, to be a pioneer who is able to start his own media project in this media environment that is built on the entrepreneurial projects.
5. Enrich the Palestinian media sector with journalists who have a vision and the ability to provide new content that is suitable for market changes and needs, and provide forms of work for all fields and disciplines.
6. Improve leadership and pioneering skills, and be open to the new entrepreneurial projects to start untraditional forms of press work and contemporary public relations practices.

This program will graduate students who are capable of working in one of the following fields:

Graduates of the Digital Media program will be creative and can start their own pioneer projects as they will have the needed tools for it. They can also work with other colleagues to launch new forum to start publishing digital content according to the market needs, as this program will prepare students to launch their creative entrepreneur projects.
Graduates can start their own researches in the digital media field or they can work in research centers of the universities or the international institutions or the civil society institutions.
Graduates can work in producing and publishing content in social media for companies and institutions that need to promote their services and products, and so graduates can have a great role in developing the digital content.
Graduates can work in local and international institutions in the professional digital photography, montage and publishing.
Graduates can work in producing multimedia material for media institutions (TV, radio, press websites and social media pages).
Graduates can work at any traditional media institution like: newspapers, radios and TV’s.
Graduate can work as a reporter, or editor, or video editor, or websites designer and digital content developer.
Graduate can work as graphic designer or animation painter or digital content writer in advertising companies.
Graduates can work in service institutions in cities and towns, and in the Palestinian cities like: municipalities, the different societies, the civil society institutions, especially in the communication area with the community, the public relations and the press work.
Graduates can work in the producing companies, especially in the companies that work in producing drama, commercials and the different documentary works.