Total Credit Hours Required to Finish the Degree ( 127 Credit Hours ) as Follows
University Requirements
Students must pass all of the following courses
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
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---|---|---|---|---|---|---|
Theoretical |
Practical |
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000011110 | COMMUNITY SERVICE | COMMUNITY SERVICE | 1 | - | 0 |
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010610014 | BEGINNING ENGLISH | In Reading, students learn to skim; scan; identify the main idea and supporting details; make predictions about a text; answer questions about a text; identify signal words, transitions, pronouns, and referents; identify parts of speech and verb tenses; guess the meaning of unknown words from context; and recognize prefixes and suffixes. In Writing, students learn to write both simple and compound sentences with correct punctuation and capitalization. They write at the sentence and paragraph level using simple present tense, simple past tense, and simple future tense. In Grammar, students review the basic parts of speech and their functions in a sentence, the simple tenses (present, past, and future) and present and past continuous, pronouns, prepositions of time and location, articles, singular and plural nouns, and question formation. | 3 | - | 0 |
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010610025 | INTERMEDIATE ENGLISH | In Reading, students learn to skim; scan; identify the main and supporting details; make predictions and answer questions about a text; identify signal words, transitions, pronouns, and referents, parts of speech and verb tenses; guess the meaning of contextual words; recognize prefixes and suffixes, recognize noun, adjective, and adverb clauses, and distinguish between fact and opinion. | 3 | - | 2 |
010610014 BEGINNING ENGLISH In Reading, students learn to skim; scan; identify the main idea and supporting details; make predictions about a text; answer questions about a text; identify signal words, transitions, pronouns, and referents; identify parts of speech and verb tenses; guess the meaning of unknown words from context; and recognize prefixes and suffixes. In Writing, students learn to write both simple and compound sentences with correct punctuation and capitalization. They write at the sentence and paragraph level using simple present tense, simple past tense, and simple future tense. In Grammar, students review the basic parts of speech and their functions in a sentence, the simple tenses (present, past, and future) and present and past continuous, pronouns, prepositions of time and location, articles, singular and plural nouns, and question formation. |
010610026 | INTERMEDIATE ENGLISH LAB | The Language Center courses are designed to help students cope with university education in English. The unlock listening and speaking 2 (Intermediate English Lab.) focuses on developing students’ listening, speaking and critical thinking skills. Students watch videos, listen to audios, think critically to be able to speak about different topics using a simplified academic language. The intermediate English lab is meant to prepare students for speaking and listening contexts. Students learn strategies for improving listening comprehension and stimulating critical thinking. The language lab component is specifically designed to improve students’ speaking and listening skills. | 2 | 1 |
010610014 BEGINNING ENGLISH In Reading, students learn to skim; scan; identify the main idea and supporting details; make predictions about a text; answer questions about a text; identify signal words, transitions, pronouns, and referents; identify parts of speech and verb tenses; guess the meaning of unknown words from context; and recognize prefixes and suffixes. In Writing, students learn to write both simple and compound sentences with correct punctuation and capitalization. They write at the sentence and paragraph level using simple present tense, simple past tense, and simple future tense. In Grammar, students review the basic parts of speech and their functions in a sentence, the simple tenses (present, past, and future) and present and past continuous, pronouns, prepositions of time and location, articles, singular and plural nouns, and question formation. |
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010610035 | ADVANCED ENGLISH | This is an integrated skills course in which students work on reading, Writing, listening' and speaking. In reading, student learn to distinguish between fact and opinion,determine the author's purpose or point of view, justify answers to comprehension questions,make inferences, read academic texts, recognize grammatical relation ship in atext. In Writing, student learn to write complex sentences and comma splices. In Grammar, the review parts of speech, articles, and phrases and clauses. | 3 | - | 2 |
010610025 INTERMEDIATE ENGLISH In Reading, students learn to skim; scan; identify the main and supporting details; make predictions and answer questions about a text; identify signal words, transitions, pronouns, and referents, parts of speech and verb tenses; guess the meaning of contextual words; recognize prefixes and suffixes, recognize noun, adjective, and adverb clauses, and distinguish between fact and opinion. 010610026 INTERMEDIATE ENGLISH LAB The Language Center courses are designed to help students cope with university education in English. The unlock listening and speaking 2 (Intermediate English Lab.) focuses on developing students’ listening, speaking and critical thinking skills. Students watch videos, listen to audios, think critically to be able to speak about different topics using a simplified academic language. The intermediate English lab is meant to prepare students for speaking and listening contexts. Students learn strategies for improving listening comprehension and stimulating critical thinking. The language lab component is specifically designed to improve students’ speaking and listening skills. |
010610036 | ADVANCED ENGLISH LAB | This course aims at developing students listening and speaking skills. This is to be accomplished through helping them enrich their lexical input so that they can understand English language in its spoken forms as a focus and in its written form too. As a result, they will be able to communicate successfully. The course provides students with a series of listening, speaking, reading, pronunciation and vocabulary exercises that meet Bloom’s learning objectives. Furthermore, it aims at developing their critical thinking skills. | 2 | 1 |
010610025 INTERMEDIATE ENGLISH In Reading, students learn to skim; scan; identify the main and supporting details; make predictions and answer questions about a text; identify signal words, transitions, pronouns, and referents, parts of speech and verb tenses; guess the meaning of contextual words; recognize prefixes and suffixes, recognize noun, adjective, and adverb clauses, and distinguish between fact and opinion. 010610026 INTERMEDIATE ENGLISH LAB The Language Center courses are designed to help students cope with university education in English. The unlock listening and speaking 2 (Intermediate English Lab.) focuses on developing students’ listening, speaking and critical thinking skills. Students watch videos, listen to audios, think critically to be able to speak about different topics using a simplified academic language. The intermediate English lab is meant to prepare students for speaking and listening contexts. Students learn strategies for improving listening comprehension and stimulating critical thinking. The language lab component is specifically designed to improve students’ speaking and listening skills. |
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040111001 | ARABIC LANGUAGE | This course aims to teach the students the basics of Arabic language, and the methods of correct writing starting from the word itself till the syntax and expressions, the course focuses in particular on correct practice of the Arabic language in writing and pronouncing. | 2 | - | 2 |
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040511011 | PALESTINIAN STUDIES | The migration of Arab tribes from Arab Peninsule to Palestine, major political and cultural developments in palestine during cann'anites period, the Assyrian-Egyptian Rivaly in Palestine, Palestinians and Jews, Palestine under Creek and Roman Rule, The Arab Islamic period, political and cultural conditions during Ummayad and Abbasaid period, Islam-crusades colission in pPalestine, Palestine under Ottoman Rule, Rule played by Ahmad Pasha Al-Jazzar and Thaher Al-Omar, Egyptian occupation 1831, European penetration and Zionist settlements, Sykes-Pekot Agreement, Balfour declaration and Britsg mandate, Brotain and Liquidation of Palestine land, Palestinian resistance movement, 1936 Uprising and the scheme of Palestine partition 1937, Partition resolution and 1948 war, Launching of the PLO and the 1967 war, 1987 Uprising, Independence Declaration 1988, Oslo Agreements , Future outlook. | 2 | - | 2 |
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040521301 | FUNDAMENTALS OF RESEARCH METHODS | This course is a basic one for all university students because it tackles the way of conducting research. The students through this course are exposed to the quantitative and qualitative researches and the differences between them. It also covers the meaning of hypothesis and its types, along with research questions and research problems. Through this course the students can come to know more about literature review and how to differentiate between primary and secondary literature. | 2 | - | 2 |
010610035 ADVANCED ENGLISH This is an integrated skills course in which students work on reading, Writing, listening' and speaking. In reading, student learn to distinguish between fact and opinion,determine the author's purpose or point of view, justify answers to comprehension questions,make inferences, read academic texts, recognize grammatical relation ship in atext. In Writing, student learn to write complex sentences and comma splices. In Grammar, the review parts of speech, articles, and phrases and clauses. |
240111000 | COMPUTER SKILLS | A basic, introductory course in personal computers, it introduces students to basic computer concepts in hardware, software, networking. The course will include a basic computer literacy including computer concepts, fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, and use of some software applications such as windows operating system, a word processing using Microsoft Word, a spreadsheet using Microsoft Excel, and a presentation software using PowerPoint. | 2 | - | 2 |
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Students must pass ( 8 ) credit hours from any of the following courses
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
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---|---|---|---|---|---|---|
Theoretical |
Practical |
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040511052 | ISRAELI & ZIONISM STUDIES I | This course is a continuation of the first course, it focus on the study of the political system in Israel and on the security institution and the decision-making and electoral system and foreign policy of Israel, and an introduction to the Arab party scene in Israel as well as a presentation of the Israeli media organization. | 2 | - | 2 |
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040511053 | JERUSALEM: CIVILIZATION AND HISTORY | Existence of Jerusalem, its ancient history, historical monuments and archaeological excavations, administrative situation developments and Architectural expansion, economic and education life, holy buildings, archeologic museums and schools. The strategy of Judaization and the Zionism occupation of the city, the Future and solutions of the political Jerusalem, and its situation with the international division projects. | 2 | - | 2 |
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040511061 | ISRAELI & ZIONISM STUDIES II | This course deals with the historical development of Jews in modern times, the conditions in which they lived in Europe and the Middle East, and the circumstances that led to the emergence of the Zionist movement, its activity and its role in the establishment of Israel and the Israeli society. | 2 | - | 2 |
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040511071 | DEVELOPMENT MANAGEMENT | This course covers issues in development studies and options in politics, sociology, international relations, economics and international business including development policy and planning. It aims to familiarize students with theories and findings concerning development and to offer managerial tools to practical problems. It equips students with the ability to create solutions to problems from variety of disciplines, including economics and the functional areas of management, political science, sociology, and geography. This course will cover wide variety of institutional contexts including local and international private business, non-government organizations, central and local governments, international and national regulatory and donor institutions. | 2 | - | 2 |
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040511081 | HOME GARDENING | This course aims to introduces how to create home gardens and how to coordinate and take care for them | 2 | - | 2 |
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040511091 | FINE ARTS | This course aims to introduce students to the four main arts (visual arts, music, theater and architecture), focusing on the basic relations between the two arts: the first is to give a number of lectures, works shops, articles that contains international art works addressing the sources, function, materials, style and composition of the work. The second method is to assign an artistic subject to each student at the beginning of the semester for scientific research following an academic method, the student presents his research summary at the end of the semester in the form of a lecture accompanied by a research paper. | 2 | - | 2 |
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040511101 | CURRENT WORLD ISSUES | The course deals with the changes in the world order since the collapse of the Soviet Union and the impact of these transformations on a range of political issues in the modern world. The most prominent of these are the new world system, the role of the United Nations in issues of peace and war, regional and international civil wars, globalization and terrorism. Weapons of mass destruction, and other current political issues that arise during the course. | 2 | - | 2 |
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040511121 | PHYSICAL EDUCATION | This course aims to explain the concepts of Physical Education and its major elements . The course contains a practical component that supports the theoretical concepts by relating physical activities with human health and correct shape habits. | 2 | - | 2 |
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040511132 | ELECTION AND POLITICAL PARTICIPATION | This course covers the concepts of elections and the electoral process, and the concept of political participation: its components, characteristics, levels, and importance. The course also focuses on the system of human rights and civil liberties; Its charters and characteristics. In addition, the course deals with the nature of democracy as a concept and its relationship to a set of values and concepts such as democratic transformation, political upbringing, and the principle of separation of powers. Finally, the course discusses the electoral systems and their impact on the electoral process, the electoral process in Palestine, including the presidential elections, the legislative council, and the local councils. | 2 | - | 2 |
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040511133 | THE PALESTINIAN PRISONERS MOVEMENT | This course aims at scrutinize the Palestinian Prisoners movement. Light will be shed on the historical stages the movement went through during in the last sixty years. The course highlights the legality of detaining those prisoners and show the international law’s violation by the Israeli forces and governments. Prisons, interrogation centers, and detention camps are defined and shown in one of the chapters and there illegal geographical places are to be shown during the semester. | 2 | - | 2 |
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040511140 | LAW IN OUR LIFE | This course introduces the definitions of the law and its terms, sections, resources, illustrations, and its implementations,along with the current legal system in Palestine, the Palestinian laws, general rights and freedoms in Palestine | 2 | - | 2 |
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040511150 | ISLAMIC CULTURE | This course is an exploration to the culture in general and Islamic culture in particular as well as the development in the Muslim World. The course informational intended to raise the awareness about the sociological aspects, cultural perspective of Islam and various problems in the Muslim World. However, it is also designed to provide a variety of cultural perspectives of the intern Muslim states institutions, the role of religious institutions, women, and the economic institution of the Muslim World. This course is going to develop a ?better understanding ? that student will find in many areas of life, work, and relationships in the Muslim World as well as with other Western countries. | 2 | - | 2 |
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040511160 | DEMOCRACY AND HUMAN RIGHTS | This course deals with the development of democracy, its applications, models, and its importance to modern societies. As well as an overview of human rights, their evolution, divisions, nature and international protection. | 2 | - | 2 |
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040511170 | TECHNOLOGY IN OUR LIFE | The technology in our life course addresses the concepts and principles of technology, and the impact of using technology in the society. The course covers the main factors that contribute to the technology evolution, the concept of information systems and their components, and the functional levels of employees in institutions that use information systems. The course also deals with the concepts of the Internet, information security, multimedia, social networking, and their role in influencing society. The course will also explain the work of the search engines and how to use them. Provide the needed information and criteria for students to choose the appropriate computer or mobile and how to protect his data from malware and viruses. | 2 | - | 2 |
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040511180 | INTRODUCTION TO ASTRONOMY SCIENCE | This course aims to present the historical context for the development of astronomy and highlight the role of the Arab-Islamic civilization in the development of this science, introduce the process of astronomical observation, introduce the units of measurement of astronomical dimensions and methods of measuring the dimensions of astronomical bodies. Moreover, students will be able to learn about the solar system and all its components in detail, learn about the characteristics and evolution of stars, stellar clusters and stellar asteroids, learn about galaxies and their types, and focus on the Milky Way. Finally, students will gain knowledge about the origin, age and shape of the universe. | 2 | - | 2 |
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040511200 | INTRODUCTION TO ECONOMICS | This course will teach student basic elements of the economic system and the basic tools for economic analysis such as Demand & Supply, markets production as will as markets it will also teach students the basic macroeconomics concepts such as GDP economic growth inflation and economic policy. | 2 | - | 2 |
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040511211 | ANTHROPOLOGY | This course examines the evolution of population science, its theories, its importance and its relation to other sciences. It also examines population dynamics: mortality, birth and migration. It examines analytically the composition, distribution and problems of population. It also expose to the population science and its relationship in development issues and planning. The course also highlights the population, environmental, cultural, economic and health factors affecting its growth, and focuses on the differences between industrial societies and third world societies, including Arab society. | 2 | - | 2 |
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040511220 | ANTI-CORRUPTION CHALLENGES AND SOLUTION | This course aims to raise awareness about corruption and its definition, types, causes, affects, outcomes, and ways of fighting corruption, to be able to fight corruption in the Palestinian society that suffers from wide corruption for different reasons, which will help on knowing the places of corruptions and find solutions for it and enhance integrity values , transparency principles and accountability system in the Palestinian society. | 2 | - | 2 |
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040511230 | FRENCH LANGUAGE | This course, which introduces the French alphabet and method of writing words, masculine and feminine nouns, singular and plural, also includes sentence level, types of sentences, personal pronouns, verb conjugations, direct and indirect objects. Visual aids such as drawings and pictures are used to advantage. Editing short responses, accepting or turning down offers, giving thanks or apology, brief justifications of answers, are some learning exercises. | 2 | - | 2 |
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040511240 | GERMAN LANGUAGE | This course teaches words and grammatical structures and rules mostly used in daily communication. The course covers a number of things: greetings, introducing people, naming household things, like food and drinks, ordering a meal, entertaining visitors, managing work, making arrangements for appointments, renting an apartment, buying things, … etc. | 2 | - | 2 |
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040511260 | INTRODUCTION TO PSYCHOLOGY | Study human actions, behavior, its cultures, social behavior, development, and individual differences. The course is informational, intended to raise awareness about the psychology aspects of individuals' lives and various problems that concern people. Psychology offers a unique view of the world we live in as it allows one to see the "invisible" forces that shape and channel our lives as we interact with others in society. | 2 | - | 2 |
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040511270 | INTRODUCTION TO SOCIOLOGY | Study human society, its cultures, social organizations and institutions. The course is informational intended to raise up the knowledge about the social aspects of individuals' lives and various problems that concern people; however, it is also designed to provide a variety sociological theoritical perspectives as well as to develope a "sociological imagination" that students will find useful in many areas of life, work, and relationships with others. Sociology offers a unique view of the world we live in as it allows ont to see the "invisible" forces that shape and channel our lives as we interact with others in society. | 2 | - | 2 |
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040511280 | HUMAN & ENVIRONMENT | Environmental Science and Ecosystems, Population Explosion & limited Resources, Environmental Themes : Water pollution & treatments, Environmental Themes :Solid Waste, Environmental Themes: Air Pollution & Control, Environmental Themes: Socio-Economics-Solution, Housing & the Residential Environment, Community Noise, Biodiversity & wild-Life, Toxicology, Pesticides in the Environment, Environmental Impact Assessment, Palestine Environment. | 2 | - | 2 |
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040511290 | HISTORY OF SCIENCE | 2 | - | 2 |
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040511311 | INTERNATIONAL RELATIONS | The course focuses on international relations that studies the science interaction of knowledge fields, especially its historical development and theoretical concepts that fall within its general scope, and the emergence of theoretical methods such as realism, idealism, legal, behavioral and Marxism, in addition to the factors that impact in the creation of the event in international relations, especially geography, demography, economy and military, as well as ruin, diplomacy and balance of power. | 2 | - | 2 |
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040511321 | SCIENCE,TECHNOLOGY AND SOCIETY | This course aims to introduce the processes of change in contemporary societies in general, the study of change factors and their impact on social life, and the impact of change on the rest of the cultural and social patterns within the social construction. | 2 | - | 2 |
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040511400 | TURKISH LANGUAGE | Once the student completes the required hours of the Turkish Language Principles course, they will: be able to introduce themselves using their name and nickname and get to know others. The student will also identify their nationality and the nationality of others and can talk about the languages they know. Moreover, the student will be able to introduce themselves and describe their surroundings using sign names, numbers, enumeration of numbers, months, days and colors. As for the second unit, the student can describe his family in detail, can talk about their house, and talk about their day by using the the present tense. | 2 | - | 2 |
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040511411 | POLITICAL SCIENCES | The course deals with the principles of political science, schools, research methods, political analysis, the relationship of political science with other social sciences, the historical development of political thought from Greece to modern times, and the means of practice and political participation of individuals. Through political parties, interest groups and public opinion, as well as the study of the state in terms of its elements and different theories to explain its origin, and study the international system and factors of formation. | 2 | - | 2 |
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040511421 | CRITICAL THINKING | This course provides students opportunities of analysis, synthesis, prescription, and application of critical thinking, and decision with making within the organization. | 2 | - | 2 |
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040511470 | MEDICAL TERMINOLOGY IN HEBREW | This course aims to equip students with basic knowledge and skills necessary for their successful transition into the clinical arena Students are expected to master common medical terminologies in hebrew used in the care of clients including appropriate medical prescribing skills for health care professionals. At the end of the course, students will be able to comprehend a medical record report in hebrew, communicate among medical professionals and have a high level overview of medical terms in hebrew. | 2 | - | 2 |
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040511511 | MODERN ARAB THOUGHT | The course deals with the definition of philosophy and its objectives and visions, where it goes back to the Greek roots of the Arab philosophy and then moves on to the Arab thought before Islam and presents a detailed explanation of the Arab philosophy and its prominent figures such as Al-Farabi, Ebin Rashd, Ebin Khaldun and others. | 2 | - | 2 |
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040511521 | ARCHEOLOGY | This course introduces archaeology as a science, the origin of civilizations, history of research on Palestine archaeological treasures, role of Western archaeological institutions and schools in crystallization of theoretical and applied methodologies, relationship between archaeology and other sciences. The course also explains the importance of pottery in archaeological studies, types of archaeological sites, ways of discovering archaeological sites, ways of dating ruins, and methods of excavations, the how's of interpreting archaeological evidence, and excavation authority. The course also includes field studies of archeological sites | 2 | - | 2 |
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040511611 | HEBREW LANGUAGE | Principles and foundations of Hebrew which should enable students to express themselves orally and in writing. | 2 | - | 2 |
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040511621 | CIVIL SOCIETY ORGANIZATIONS | This course aims to identify the topics of public sociology related to the subject of sociology, its principles and its most important theories and perspectives, As well as the study of social life as a whole and its relationship to the complex patterns of social systems and social groups and culture that it consists of, and finally to identify the patterns of different social organizations in society in addition to the presentation of basic social processes that occur in society. | 2 | - | 2 |
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040511990 | EFFECTIVE COMMUNICATION | Effective communication is the key to professional success, which will eventually lead to winning a job. In this course, students will receive advice on personal communication and learn the principles and methods of communication that will help them express themselves and their ideas clearly, and present them in the best way. Students will also learn what, when and how they can communicate with employers, and how effective communication will affect their admission process anywhere. | 2 | - | 2 |
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060411001 | NUTRITION & FOOD SECURITY | This course will emphasize on providing students with the knowledge of various nutritional aspects, a complete idea about food components and its relationship with the health, nutritional habits, human development, storing and classification of food.This course explains various types of food therapy in different health problems, and prepares specific nutritional diets related to some diseases. | 2 | - | 2 |
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280311110 | INTRODUCTION TO SIGN LANGUAGE | This course designed to provide students with the basics of sign language in terms of theory and practice .It focuses on sign language definition, components, usage, and various types. The course will enable students to acquire a knowledge and understanding of the Arabic finger alphabet, Palestinian Sign Language, different sign language terms, and visual nonverbal communication. Moreover, the course will focus on the distinctive body postures, facial expressions, and mouthing that accompany signing. Students will learn necessary vocabulary needed to tell about jobs, colors, directions, religions, numbers, and food. Grammatical features such as pronouns, plural forms, negation, emphasis, and questions will also be covered in this course. | 2 | - | 2 |
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Faculty Requirements
Students must pass all of the following courses
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
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---|---|---|---|---|---|---|
Theoretical |
Practical |
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020111011 | ACCOUNTING PRINCIPLES I | Provides students with the basic knowledge needed to understand and analyze financial accounting transactions, and how to prepare financial statements, the following topics are covered; the recording process, adjusting accounts, completion of the accounting cycle, accounting for merchandising operation, inventories, internal control and cash (bank reconciliation), and accounting for receivables. | 3 | - | 3 |
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020111021 | ACCOUNTING PRINCIPLES II | "Study of the receivables, plant assets, natural resources and Intangibles. As well current liability, accounting, accounting for partnerships and corporations (organization, capital stock transaction, Dividends, retained earnings). " | 3 | - | 3 |
020111011 ACCOUNTING PRINCIPLES I Provides students with the basic knowledge needed to understand and analyze financial accounting transactions, and how to prepare financial statements, the following topics are covered; the recording process, adjusting accounts, completion of the accounting cycle, accounting for merchandising operation, inventories, internal control and cash (bank reconciliation), and accounting for receivables. |
020211010 | INTRODUCTION TO BUSINESS ADMINISTRATION | The basic principles of modern management.The function of planning, organizing, staffing, directing, and controlling. Management of the enterprise in a contemporary environment. | 3 | - | 3 |
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020211020 | PRINCIPLES OF MANAGEMENT | A study of the functions of firm production,finance,marketing,and lobor forces. | 3 | - | 3 |
020211010 INTRODUCTION TO BUSINESS ADMINISTRATION The basic principles of modern management.The function of planning, organizing, staffing, directing, and controlling. Management of the enterprise in a contemporary environment. |
020211050 | ENGLISH FOR BUSINESS | This course is designed to prepare students to use English in professional business environment. Students will develop oral and writing skills in English in business setting. Students will be introduced to terminologies, vocabulary and jargon constantly used in international business environment. This course will help practice and enrich their communication skills by using English in specific business settings and situations and in different scenarios. | 3 | - | 3 |
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020212100 | COMMERCIAL LAW | The course aims at providing an understanding of the legal framework that governs business transactions. Topics covered during this course includes property law. Definition of Commercial law; Origins of Commercial Law. Definition and forms of obligation. Penalty, guarantee. statute of limitations. Contract of sale. Lease agreement. Timeshare agreement, Agency agreement, Commission agreement, License agreement. | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. |
020311010 | MACROECONOMICS | Elemantary macroeconomics, determination of national income, role of government, inflation, unemployment, development and growth. | 3 | - | 3 |
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020311020 | MICROECONOMICS | Elementary microeconomics,the economic problem,supply and demand,elasticity,marginal analysis of consumer and firm,the theory of profit maximization,analysis of markets,prices in competitive and noncompetitive markets. | 3 | - | 3 |
020311010 MACROECONOMICS Elemantary macroeconomics, determination of national income, role of government, inflation, unemployment, development and growth. |
020312100 | FINANCIAL MANAGEMENT I | This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. | 3 | - | 3 |
020111021 ACCOUNTING PRINCIPLES II "Study of the receivables, plant assets, natural resources and Intangibles. As well current liability, accounting, accounting for partnerships and corporations (organization, capital stock transaction, Dividends, retained earnings). " |
020411010 | PRINCIPLES OF MARKETING | This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. | 3 | - | 3 |
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020732010 | ADVANCED COMPUTER APPLICATIONS | The course is designed to develop computer application techniques for skilled users for business related issues and applications. Emphasis is placed on more advanced commands and techniques as applied in solving current problem in business and industry. The course will cover an advanced topics and advanced hands-on experiences in solving real life problems using a leading software packages including advanced spreadsheets applications using recent (M.S. Excel), basic concepts of relational database systems using recent (M.S. Access), design and fill out dynamic forms to gather and reuse information thought the organization using M.S. Office InfoPath, web applications using Office Publisher or Visio Program and with Internet Applications. | 3 | - | 3 |
240111000 COMPUTER SKILLS A basic, introductory course in personal computers, it introduces students to basic computer concepts in hardware, software, networking. The course will include a basic computer literacy including computer concepts, fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, and use of some software applications such as windows operating system, a word processing using Microsoft Word, a spreadsheet using Microsoft Excel, and a presentation software using PowerPoint. |
020732100 | INTRODUCTION TO MIS | The management information systems (MIS) course is designed for business school students, and provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making. This course addresses introductory concepts of digital firms, types of systems used in the enterprise, and topics related infrastructure that is e-business related. In addition, the course presents the role of information and computer-based information systems in managing business organizations. The topics cover hardware and software concepts, strategic use of information technology, applications such as database, and telecommunications. The course focuses on information systems in business from a managerial perspective. The overall objective is to understand the strategic role of the information systems in enterprise. | 3 | - | 3 |
240111000 COMPUTER SKILLS A basic, introductory course in personal computers, it introduces students to basic computer concepts in hardware, software, networking. The course will include a basic computer literacy including computer concepts, fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, and use of some software applications such as windows operating system, a word processing using Microsoft Word, a spreadsheet using Microsoft Excel, and a presentation software using PowerPoint. |
100411050 | BUSINESS MATHEMATICS | Linear and nonlinear equations, supply and demand analysis, revenue, cost, profit, exponential and logarithmic functions, differentiation, Marginal functions, optimization of economic functions, partial differentiation, constrained and unconstrained optimization, integration, matrices. | 3 | - | 3 |
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100411810 | BUSINESS STATISTICS | Descriptive and inferential statistics, probability, probability distributions; Poisson, binomial, and normal distribution, simple linear regression, estimation and central limit theorem. | 3 | - | 3 |
100411050 BUSINESS MATHEMATICS Linear and nonlinear equations, supply and demand analysis, revenue, cost, profit, exponential and logarithmic functions, differentiation, Marginal functions, optimization of economic functions, partial differentiation, constrained and unconstrained optimization, integration, matrices. |
Specialization Requirements
Students must pass all of the following courses
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
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Theoretical |
Practical |
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020114110 | FINANCIAL STATEMENT ANALYSIS | Financial Statements: An overview, income statement, balance sheet, statement of retained earnings, statement of cash flows. The Analysis of financial statements, forecasting financial statement information, cash budgeting, capital budgeting, the role of financial information in valuation, cash flow analysis and credit risk assessment, and distress analysis and financial information. | 3 | - | 3 |
020312100 FINANCIAL MANAGEMENT I This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. |
020214110 | DECISION ANALYSIS | This course is an introduction to how successful managers successfully plan, frame, and research business decisions before implementing them. Topics covered include how to define decisions, apply appropriate decisions frameworks, deal with uncertainty, develop numerous high-quality options, evaluate the options, choose the one most appropriate to meet business goals and implement the option. | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. 020332220 INTRODUCTION TO DATA ANALYTICS This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. |
020313701 | INTERNATIONAL FINANCIAL MANAGEMENT | This provides a background on the international environment and focuses on the managerial aspects from a corporate perspective, introduces the major markets that facilitate international business, describes the relationships between exchange rates and economic variables, explains the forces that influence these relationships, explains the measurement and the management of exchange rate risk, and describes the management of long-term assets and liabilities including multinational capital budgeting, foreign exchange markets,financial futures and swaps. | 3 | - | 3 |
020312100 FINANCIAL MANAGEMENT I This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. |
020314650 | BANKS MANAGEMENT | Management of commercial banks,sources and uses of banks funds,liquidity management risk management credit analysis and loans management. | 3 | - | 3 |
020312100 FINANCIAL MANAGEMENT I This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. 020333110 CAPITAL MARKETS This course provides an overview of the purpose and mechanics of the capital markets and the functions of the financial institutions that operate in these markets. Topics covered include an overview of financial assets, risk and risk management, global market participants, role of depository institutions, managers of collective investment vehicles, the functions of investment banks and the primary and secondary markets. Special emphasis will be placed on new developments and innovations in the capital markets including the use of data analytics and FinTech. |
020332210 | PRINCIPLES OF CORPORATE FINANCE | This course provides an introduction to the theory and practice of corporate finance. Topics covered include the cost of capital, capital budgeting decisions, the tradeoff in the choice of an optimal capital structure, the role of capital structure in competitive strategy, the relationship between risk and return, the corporate financing decision-making process, the use of debt, bankruptcy and financial distress and corporate valuation. Special emphasis will be relating principles and practice of finance to the financing decisions of enterprises. | 3 | - | 3 |
020312100 FINANCIAL MANAGEMENT I This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. |
020332220 | INTRODUCTION TO DATA ANALYTICS | This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. | 3 | - | 3 |
020312100 FINANCIAL MANAGEMENT I This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. |
020333110 | CAPITAL MARKETS | This course provides an overview of the purpose and mechanics of the capital markets and the functions of the financial institutions that operate in these markets. Topics covered include an overview of financial assets, risk and risk management, global market participants, role of depository institutions, managers of collective investment vehicles, the functions of investment banks and the primary and secondary markets. Special emphasis will be placed on new developments and innovations in the capital markets including the use of data analytics and FinTech. | 3 | - | 3 |
020312100 FINANCIAL MANAGEMENT I This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. |
020333120 | DATA MINING | This course is an introduction to the techniques and applications of data mining and data analytics. Topics covered include preparing data for analysis, pattern mining, cluster analysis, outlier analysis, and mining different types of data sets such as data streams and graphical data. In addition, students will be exposed to new trends and techniques in data mining including mining web data and social network analysis. | 3 | - | 3 |
020332220 INTRODUCTION TO DATA ANALYTICS This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. |
020333150 | TRAINING COURSE I IN FINANCE AND DATA SCIENCE | This is a practical training course in which students gain hands-on skills in trending areas related to future career. This course is a graduation requirement | 2 | - | 0 |
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020333210 | FINANCIAL TECHNOLOGY | This course is an introduction to the fundamental concepts of FinTech and the ways in which FinTech is revolutionizing the financial services industry. Topics covered include the history and development of FinTech, banking and FinTech, key segments of the FinTech industry, FinTech security and regulation, data analytics and FinTech and the future of FinTech. Special emphasis will be placed on how traditional financial institutions and FinTech companies collaborate to innovate and increase profitability. | 3 | - | 3 |
020312100 FINANCIAL MANAGEMENT I This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. |
020333220 | ESSENTIALS OF INVESTMENTS | This course is an introduction to the fundamental principles of investment management. Topics covered include an overview of asset classes and financial instruments, portfolio theory, the capital asset pricing model, the efficient market hypothesis, valuation of equities, fixed income securities and derivatives as well as international investing and diversification. Special emphasis will be placed on risk and return analysis across different securities. | 3 | - | 3 |
020332210 PRINCIPLES OF CORPORATE FINANCE This course provides an introduction to the theory and practice of corporate finance. Topics covered include the cost of capital, capital budgeting decisions, the tradeoff in the choice of an optimal capital structure, the role of capital structure in competitive strategy, the relationship between risk and return, the corporate financing decision-making process, the use of debt, bankruptcy and financial distress and corporate valuation. Special emphasis will be relating principles and practice of finance to the financing decisions of enterprises. 020333110 CAPITAL MARKETS This course provides an overview of the purpose and mechanics of the capital markets and the functions of the financial institutions that operate in these markets. Topics covered include an overview of financial assets, risk and risk management, global market participants, role of depository institutions, managers of collective investment vehicles, the functions of investment banks and the primary and secondary markets. Special emphasis will be placed on new developments and innovations in the capital markets including the use of data analytics and FinTech. |
020333240 | FINANCIAL ANALYTICS | This course provides an overview of the development, implementation, and utilization of computer-based business models for business analytics. Topics covered include optimization, simulation modeling, decision making under uncertainty, linear variables and linear programming. Special emphasis will be placed on using regression and forecasting modeling to analyze organizational data and make informed financial decisions. | 3 | - | 3 |
020332220 INTRODUCTION TO DATA ANALYTICS This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. 100411810 BUSINESS STATISTICS Descriptive and inferential statistics, probability, probability distributions; Poisson, binomial, and normal distribution, simple linear regression, estimation and central limit theorem. |
020333250 | TRAINING COURSE II IN FINANCE AND DATA SCIENCE | This is a practical training course in which students gain hands-on skills in trending areas related to future career. This course is a graduation requirement. | 2 | - | 0 |
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020334110 | VALUATION | This course provides a foundation in valuation and covers both the theoretical components of valuation as well as the practical challenges of valuing an enterprise. Topics covered include foundations of value, core valuation techniques, equity valuation, analysis of company, industry and macroeconomic data, financial ratio analysis, cash flow analysis, forecasting, cost of capital and valuation ratios. Special emphasis will be placed on the role of financial statement data in equity valuation. | 3 | - | 3 |
020114110 FINANCIAL STATEMENT ANALYSIS Financial Statements: An overview, income statement, balance sheet, statement of retained earnings, statement of cash flows. The Analysis of financial statements, forecasting financial statement information, cash budgeting, capital budgeting, the role of financial information in valuation, cash flow analysis and credit risk assessment, and distress analysis and financial information. 020332210 PRINCIPLES OF CORPORATE FINANCE This course provides an introduction to the theory and practice of corporate finance. Topics covered include the cost of capital, capital budgeting decisions, the tradeoff in the choice of an optimal capital structure, the role of capital structure in competitive strategy, the relationship between risk and return, the corporate financing decision-making process, the use of debt, bankruptcy and financial distress and corporate valuation. Special emphasis will be relating principles and practice of finance to the financing decisions of enterprises. |
020334120 | PROGRAMING LANGUAGES | This course is an introduction to the systems and theory of the programming languages used in Artificial Intelligence and Data Science. Topics covered include evaluating the benefits and uses of and comparing and contrasting programming languages available to students. Special emphasis will be placed on Python and R and libraries such as TensorFlow and Scikit-learn will be introduced. This course will be updated with new languages as the field develops | 3 | - | 3 |
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020334150 | TRAINING COURSE III IN FINANCE AND DATA SCIENCE | This is a practical training course in which students gain hands-on skills in trending areas related to future career. This course is a graduation requirement. | 2 | - | 0 |
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020334210 | DATA ANALYTICS FOR BUSINESS | This course is an overview of the concepts and quantitative techniques used to extract business knowledge and value from data. Topics covered include data visualization, Naives Bayes, multiple linear regression, logistic regression, neural networks, K-Nearest Neighbors, predictive modeling, mining relationships among records and social network and text mining. This course involves learning the open-source software R for statistical programming and data mining. | 3 | - | 3 |
020333120 DATA MINING This course is an introduction to the techniques and applications of data mining and data analytics. Topics covered include preparing data for analysis, pattern mining, cluster analysis, outlier analysis, and mining different types of data sets such as data streams and graphical data. In addition, students will be exposed to new trends and techniques in data mining including mining web data and social network analysis. 020333240 FINANCIAL ANALYTICS This course provides an overview of the development, implementation, and utilization of computer-based business models for business analytics. Topics covered include optimization, simulation modeling, decision making under uncertainty, linear variables and linear programming. Special emphasis will be placed on using regression and forecasting modeling to analyze organizational data and make informed financial decisions. |
020334220 | GRADUATION PROJECT FOR FINANCE AND DATA ANALYTICS | This course focuses on the steps of set design of final graduation project provide students with an opportunity to engage in an activity that will allow them to demonstrate their ability to apply the knowledge and skills they have gained throughout their years in the educational system. The project is designed to ensure that students are able to apply, analyze, synthesize, create, and evaluate financial information and to communicate significant knowledge and understanding | 3 | - | 3 |
020332220 INTRODUCTION TO DATA ANALYTICS This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. 020333240 FINANCIAL ANALYTICS This course provides an overview of the development, implementation, and utilization of computer-based business models for business analytics. Topics covered include optimization, simulation modeling, decision making under uncertainty, linear variables and linear programming. Special emphasis will be placed on using regression and forecasting modeling to analyze organizational data and make informed financial decisions. |
020334250 | TRAINING COURSE IV IN FINANCE AND DATA SCIENCE | This is a practical training course in which students gain hands-on skills in trending areas related to future career. This course is a graduation requirement. | 2 | - | 0 |
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020334261 | INTERNSHIP IN FINANCE AND DATA SCIENCE I | In this course, students gain hands-on skills by training in a virtual enterprise. Students assume the roles of real employees in a virtual organization performing tasks related to their job within the premises of their majors. Students work under the supervision of a teacher who assumes the role of a department head. The student keeps a daily journal of the task(s) he or she has performed. The supervisor provides direction and description of the tasks to be performed by his/her students. A final evaluation by the supervisor ensues. | 6 | - | 3 |
020314650 BANKS MANAGEMENT Management of commercial banks,sources and uses of banks funds,liquidity management risk management credit analysis and loans management. 020334210 DATA ANALYTICS FOR BUSINESS This course is an overview of the concepts and quantitative techniques used to extract business knowledge and value from data. Topics covered include data visualization, Naives Bayes, multiple linear regression, logistic regression, neural networks, K-Nearest Neighbors, predictive modeling, mining relationships among records and social network and text mining. This course involves learning the open-source software R for statistical programming and data mining. |
020334262 | INTERNSHIP IN FINANCE AND DATA SCIENCE II | This program helps student to get work experience that may be completed prior to, during, or after completion of course work. The students in this course must submit a report on the work experience and the employers will be required to submit an evaluation of the student’s performance. The student must finish 150 training hours during this course. | 9 | - | 3 |
020334261 INTERNSHIP IN FINANCE AND DATA SCIENCE I In this course, students gain hands-on skills by training in a virtual enterprise. Students assume the roles of real employees in a virtual organization performing tasks related to their job within the premises of their majors. Students work under the supervision of a teacher who assumes the role of a department head. The student keeps a daily journal of the task(s) he or she has performed. The supervisor provides direction and description of the tasks to be performed by his/her students. A final evaluation by the supervisor ensues. |
Students must pass ( 6 ) credit hours from any of the following courses
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
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Theoretical |
Practical |
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020114000 | MANAGERIAL ACCOUNTING | Introduction to accounting for managerial decisions, accounting for cost elements, job order and process costing systems, cost behavior, cost volume profit relationships, variable costing as a tool for management, profit planning, and relevant costs for decision-making. | 3 | - | 3 |
020111021 ACCOUNTING PRINCIPLES II "Study of the receivables, plant assets, natural resources and Intangibles. As well current liability, accounting, accounting for partnerships and corporations (organization, capital stock transaction, Dividends, retained earnings). " |
020213110 | BUSINESS ETHICS | This course examines the concepts and issues of business ethics and intends to help students further develop their abilities to understand and to participate business morally and ethically. This is to be done by focusing on a wide body of literatures including the humanities, management theory, and the social sciences. Among the most important goals of this course is to examine ideas and perspectives in the field of business ethics and extend these ideas/perspectives to administrative practice and decision-making. Sample topics include: fair and unfair competition, responsibilities towards employees, society and the environment, honesty and integrity in business, the moral status of corporations. | 3 | - | 3 |
020212100 COMMERCIAL LAW The course aims at providing an understanding of the legal framework that governs business transactions. Topics covered during this course includes property law. Definition of Commercial law; Origins of Commercial Law. Definition and forms of obligation. Penalty, guarantee. statute of limitations. Contract of sale. Lease agreement. Timeshare agreement, Agency agreement, Commission agreement, License agreement. |
020213210 | LEADERSHIP | This course lays the foundation for an academic study of leadership as a process in organization. It introduces students to the concepts and theories of leadership to serve as tools for subsequent analysis and application to help students develop the skills essential to becoming leaders in the workplace, the community and society | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. 020212100 COMMERCIAL LAW The course aims at providing an understanding of the legal framework that governs business transactions. Topics covered during this course includes property law. Definition of Commercial law; Origins of Commercial Law. Definition and forms of obligation. Penalty, guarantee. statute of limitations. Contract of sale. Lease agreement. Timeshare agreement, Agency agreement, Commission agreement, License agreement. |
020332230 | REAL ESTATE FINANCE | This course provides a foundation in the field of real estate and real estate finance, including a detailed study of the risk and returns characteristics of real estate investments. Topics covered include legal consideration in real estate investments, real estate and interest rates, fixed and variable mortgages, investments in residential and commercial properties, valuation of income properties, underwriting process, financial leverage and debt structure and financing real estate development. Special analysis will be placed on analyzing the risks and rewards of real estate investments. | 3 | - | 3 |
020312100 FINANCIAL MANAGEMENT I This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. |
020333130 | FIXED INCOME SECURITIES | This course provides a foundation in fixed-income and introduces students to the theoretical and practical aspects of investing in fixed-income securities and hedging risk. Topics covered include types and features of fixed-income securities, risks of fixed-income securities, bond market indexes, interest rate structures and risks, money market instruments, corporate and government bonds and international bond markets. Special emphasis will be placed on the tools and techniques used for valuation of a wide variety of fixed-income securities | 3 | - | 3 |
020333220 ESSENTIALS OF INVESTMENTS This course is an introduction to the fundamental principles of investment management. Topics covered include an overview of asset classes and financial instruments, portfolio theory, the capital asset pricing model, the efficient market hypothesis, valuation of equities, fixed income securities and derivatives as well as international investing and diversification. Special emphasis will be placed on risk and return analysis across different securities. |
020333140 | DATA ANALYTICS FOR ACCOUNTING | This course provides an overview of the use of data analytics in contemporary accounting and auditing. Topics covered include the mechanics of data mining, data modeling and evaluation, data visualization and reporting of results, audit data analytics for the modern audit and continuous auditing and financial statement analytics. Special emphasis will be placed on identifying business risks including fraud using data modeling tools and software. | 2 | 2 | 3 |
020312100 FINANCIAL MANAGEMENT I This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. 020332220 INTRODUCTION TO DATA ANALYTICS This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. |
020333160 | MARKETING ANALYTICS | This course provides an overview of the field of marketing analytics and how data analysis and mining are used to make strategic marketing decisions. Topics covered include forecasting, customer needs, customer value, market segmentation, mining the Internet and social networks and online and traditional advertising. The emphasis will be on using customer insights to make decisions that increase the value of a business. | 3 | - | 3 |
020332220 INTRODUCTION TO DATA ANALYTICS This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. 020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
020334230 | DIGITAL ANALYTICS | This course is an overview of digital analytics and strategies and tactics and how these are used to develop strategic recommendations in organizations. Topics covered include the current digital media landscape, social media listening tools, search analytics tools, audience analysis tools, content analysis tools, engagement analysis tools and the use of digital data for business intelligence. Special emphasis will be placed on how the results of digital analysis is used to influence marketing and public relations communication. | 3 | - | 3 |
020332220 INTRODUCTION TO DATA ANALYTICS This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. 020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
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