Comprehensive Exam Track: Total Credit Hours Required to Finish the Degree ( 36 Credit Hours ) as Follows
Specialization Requirements
Students must pass all of the following courses
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
||
|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
|||||
| 150086010 | RESEARCH METHODS FOR PUBLIC RELATIONS | This course deals with various types of research methods and tools, that enhances the scientific and practical abilities in public relations research. At the end of this course, the students will present a practical research project showing the guidelines and the applied research bases. | 3 | - | 3 |
- |
| 150086020 | SOCIAL MEDIA IN PUBLIC RELATIONS | This course aims to enable students to develop a comprehensive and critical understanding of the new media space map (traditional media / social media / digital media); In terms of similarities and differences between these components, and the use of digital media to achieve the objectives and mission of the institution, and to identify the different types of digital media and what distinguishes each type, and what distinguishes it as a whole from the traditional media, and understanding the phenomenon of "interactive" and identifying its terms and emplying the opportunities and benefiting from them. The course also aims to teach students the methods of surveying and exploring the digital media audience, and how to reach to them for the purpose of forming what is known as the real virtual active society that is active and its creation, to promote for the institution in this virtual society in order to pursuit its objectives and mission, And how to integrate the components of digital media in the tactical communication and strategic plans of the institution, also identify ways to measure the effectiveness of different types of digital media and measuring the effectiveness of communications plans proposed to identify the strengths and weaknesses. | 3 | - | 3 |
- |
| 150086030 | PUBLIC RELATIONS: THEORIES AND MODELS | This course aims to expand the theoretical gains circle and practical skills in public relations principles and communication theories through focusing on the historical foundations, theory and communication models in public relations. In order to employ these theories and models optimally. | 3 | - | 3 |
150086010 RESEARCH METHODS FOR PUBLIC RELATIONS This course deals with various types of research methods and tools, that enhances the scientific and practical abilities in public relations research. At the end of this course, the students will present a practical research project showing the guidelines and the applied research bases. |
| 150086040 | STRATEGIC COMMUNICATION | This course deals with how to achieve the goals of the institution and its vision using all the activities required by its objectives to inform the various types of the public and motivate it to respond to the messages of the institution. Through the selection and use of effective communication strategies, as well as the need to create and formulate appropriate messages, as well as a distinctive ability to understand what the future of the message may lead to acceptance or rejection. In addition providing students with theoretical knowledge and practical skills regarding strategic communication through exposure of the main theories and applications of public relations. And by learning the effective role of the communication expert in achieving the strategic objectives of the institution, in addition to the comprehensive knowledge of communication theories and models directly related to effective strategic planning and appropriate research methods in public relations. | 3 | - | 3 |
150086010 RESEARCH METHODS FOR PUBLIC RELATIONS This course deals with various types of research methods and tools, that enhances the scientific and practical abilities in public relations research. At the end of this course, the students will present a practical research project showing the guidelines and the applied research bases. 150086030 PUBLIC RELATIONS: THEORIES AND MODELS This course aims to expand the theoretical gains circle and practical skills in public relations principles and communication theories through focusing on the historical foundations, theory and communication models in public relations. In order to employ these theories and models optimally. |
| 150086050 | ADVANCED WRITING FOR PUBLIC RELATIONS | "This course deals with improving students abilities through studying the basics of drafting and its applications and improving students abilities in language through intensive corrective critical readings for written or spoken media materials, While enabling students to use the correct language and improve writing or speach as one of the conditions for formulating messages in a more convincing way, and enables the student to design and choose the language of discourse commensurate with the characteristics of each audience addressed, and the media used (Press, radio, television, social media, etc.), and the type of the message (press release, news release, orientation notification, etc.) and linking them to the appropriate practical applications to achieve the course objectives. " | 3 | - | 3 |
- |
| 150086060 | ENGLISH LANGUAGE IN PUBLIC RELATIONS | This course aims to improve students' abilities and expand their vocabulary, in terms of influential professional writing and drafting skills; drafting and deliverying different types of speeches, in particular the two speeches; Convincing Information through improving the students 'abilities and developing the drafting and grammatical aspects, in addition to developing the students' conversational abilities through the use of English in an interactive way in class discussions, The course also aims to develop the skills of the students in materials preparation related to public relations (press releases, newsletters, press conferences, communication plans, "(twitter, Facebook, LinkedIn). | 3 | - | 3 |
- |
| 150086070 | MEDIA RELATIONS MANAGEMENT | This course aims to expand students' knowledge of the theoretical knowledge and practical skills of the media management, deepen its impact and use, its historical relationship with public relations, especially its new patterns and its role in contributing to the achievement of public relations objectives. Using the most efficient and effective ways of communication; and use it in public relations. | 3 | - | 3 |
- |
| 150086900 | CAPSTONE PROJECT | The students chooses a research topic related to science communication and public relations under the supervision of a specialist teacher and presents it as a research project that will be discussed infront of a specialized committee. | 3 | - | 3 |
- |
Students must pass ( 12 ) credit hours from any of the following courses
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
||
|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
|||||
| 150086500 | CAMPAIGNS IN PUBLIC RELATIONS | This course mainly focuses on deepen the debate for selected practical cases in public relations campaigns, supported in theory and practice, that aims to develop the students' practical experience in various issues related to the public relations campaigns, starting from the conception of the campaign to its design, implementation and management. By reviewing the theoretical aspects of campaign art in terms of relevant public relations theories and the principles of campaign management, strategies and evaluation. In addition to defining the objectives of public relations campaigns in order to identify the appropriate message and design and choose the ways of communication to convey the message, assuring the aspects and ethical standards to be applied in the campaign. | 3 | - | 3 |
- |
| 150086520 | PUBLIC RELATIONS IN NON-PROFIT ORGANIZATIONS | This course deals with the role played by non-governmental organizations in societies, And the differences between profits and public and private institutions, and Developing a plan to support the marketing and development needs of a non-governmental organization focusing on understanding the culture of NGOs so that students can use the traditional PR model within a non-profit organization, and critique the effectiveness of the current public relations dept, and the efforts for communication and development, and think more creatively to strengthen the role of innovation in the development of NGOs, providing students with basic knowledge of the types of NGOs and how to develop them, and comparing the differences with profit organizations. | 3 | - | 3 |
- |
| 150086700 | REPUTATION MANAGEMENT | This course deals with the theoretical knowledge and practical skills related to reputation management and the methods employed by public relations professionals to effectively manage reputation of the institution through the main issues and concepts directly related to reputation: The identity of the institution (what the institution represents) and the reputation of the institution (among the public) and introducing to the students the ways that the institution must follow in order to effectively manage its identity and reputation among the public, in addition to introducing students to the most important issues and practices that may threaten the identity and reputation of the institution; Strategies, policies, tactics and standards, that will build a good reputation for the institution. Through the study of multiple cases for the purpose of examination and utilization, and enable students to choose the optimal way to measure reputation and management, in addition to the development of a communication plan, aimed at containing the damage of the institution as a result of crisis suffered by the reputation of the institution. | 3 | - | 3 |
- |
| 150086710 | CRISIS MANAGEMENT IN PUBLIC RELATIONS | "In this course, students will learn about concepts related to conflicts and differences and the crises that fall within the framework of contemporary public relations activities, whether in the scope of their local or international work. The course also deals with the scientific methods of studying conflicts, especially labor conflicts between the parties of production in the institutions, analyzing the reasons and causes of the conflict and trying to get out of it with minimal losses and delaying the subsequent crisis if they can not be stopped. The course provides an in-depth explanation of the role of public relations in conflict management and the importance of its media and communication activities to reduce its aggravation by benefiting from conflict management techniques to push for peaceful resolution through negotiation, promoting common interests and focusing on points of agreement rather than differences. The basic arts that are supposed to be mastered by public relations managers or those working in this department." | 3 | - | 3 |
- |
| 150086720 | ETHICS IN PUBLIC RELATIONS | This course deals with ethics in public relations and its connection to Media and communication by presenting real cases to examine the complexity of the subject ethically, and examining challenges and issues related to communication through the media. | 3 | - | 3 |
- |
| 150086730 | LEADERSHIP IN PUBLIC RELATIONS | This course deals with ethics in public relations and its connection to Media and communication by presenting real cases to examine the complexity of the subject ethically, and examining challenges and issues related to communication through the media. | 3 | - | 3 |
- |
| 150086740 | DIGITAL MARKETING | This course aims to deepen the basics of digital marketing and its strategies, creating websites in terms of content, marketing search engines, using social media in e-marketing, email marketing, marketing personality, integrating marketing on mobile phones and using public relations to achieve Marketing Objectives. It also aims to provide students with information on modern strategies, tools used to develop digital marketing plans based on existing digital marketing initiatives and set recommendations to be developed based on new strategies in digital marketing that correspond to the organization's marketing mechanism and public relations objectives. Students will also learn how to use digital technology to promote their organization's products and brand to attract audiences | 3 | - | 3 |
- |
| 150086750 | DIGITAL ANALYSIS | This course deals with the concepts of digital analysis and information specalized for leading the data market and internet data analysis tools. Students will gain great experience onhow to use available tools, and will learn how to access data using various mehtods, and how to evaluate and disseminate data for the benefit of their institutions. By the end of the this course students will be able to make their decisions based on the digital analysis of the website, applications and social media. | 3 | - | 3 |
- |
| 150086770 | PROTOCOL AND ETIQUETTE | This course aims at introducing students to the principles, rules and procedures related to protocol and etiquette in official international and private international institutions. They are introduced to a range of arts and procedures aimed at promoting the tradition and elegance of formal and diplomatic transactions, community activities and related materials. | 3 | - | 3 |
- |
Thesis\Treatise Track: Total Credit Hours Required to Finish the Degree ( 36 Credit Hours ) as Follows
Specialization Requirements
Students must pass all of the following courses plus ( 6 ) credit hours for the Thesis
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
||
|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
|||||
| 150086010 | RESEARCH METHODS FOR PUBLIC RELATIONS | This course deals with various types of research methods and tools, that enhances the scientific and practical abilities in public relations research. At the end of this course, the students will present a practical research project showing the guidelines and the applied research bases. | 3 | - | 3 |
- |
| 150086020 | SOCIAL MEDIA IN PUBLIC RELATIONS | This course aims to enable students to develop a comprehensive and critical understanding of the new media space map (traditional media / social media / digital media); In terms of similarities and differences between these components, and the use of digital media to achieve the objectives and mission of the institution, and to identify the different types of digital media and what distinguishes each type, and what distinguishes it as a whole from the traditional media, and understanding the phenomenon of "interactive" and identifying its terms and emplying the opportunities and benefiting from them. The course also aims to teach students the methods of surveying and exploring the digital media audience, and how to reach to them for the purpose of forming what is known as the real virtual active society that is active and its creation, to promote for the institution in this virtual society in order to pursuit its objectives and mission, And how to integrate the components of digital media in the tactical communication and strategic plans of the institution, also identify ways to measure the effectiveness of different types of digital media and measuring the effectiveness of communications plans proposed to identify the strengths and weaknesses. | 3 | - | 3 |
- |
| 150086030 | PUBLIC RELATIONS: THEORIES AND MODELS | This course aims to expand the theoretical gains circle and practical skills in public relations principles and communication theories through focusing on the historical foundations, theory and communication models in public relations. In order to employ these theories and models optimally. | 3 | - | 3 |
150086010 RESEARCH METHODS FOR PUBLIC RELATIONS This course deals with various types of research methods and tools, that enhances the scientific and practical abilities in public relations research. At the end of this course, the students will present a practical research project showing the guidelines and the applied research bases. |
| 150086040 | STRATEGIC COMMUNICATION | This course deals with how to achieve the goals of the institution and its vision using all the activities required by its objectives to inform the various types of the public and motivate it to respond to the messages of the institution. Through the selection and use of effective communication strategies, as well as the need to create and formulate appropriate messages, as well as a distinctive ability to understand what the future of the message may lead to acceptance or rejection. In addition providing students with theoretical knowledge and practical skills regarding strategic communication through exposure of the main theories and applications of public relations. And by learning the effective role of the communication expert in achieving the strategic objectives of the institution, in addition to the comprehensive knowledge of communication theories and models directly related to effective strategic planning and appropriate research methods in public relations. | 3 | - | 3 |
150086030 PUBLIC RELATIONS: THEORIES AND MODELS This course aims to expand the theoretical gains circle and practical skills in public relations principles and communication theories through focusing on the historical foundations, theory and communication models in public relations. In order to employ these theories and models optimally. |
| 150086050 | ADVANCED WRITING FOR PUBLIC RELATIONS | "This course deals with improving students abilities through studying the basics of drafting and its applications and improving students abilities in language through intensive corrective critical readings for written or spoken media materials, While enabling students to use the correct language and improve writing or speach as one of the conditions for formulating messages in a more convincing way, and enables the student to design and choose the language of discourse commensurate with the characteristics of each audience addressed, and the media used (Press, radio, television, social media, etc.), and the type of the message (press release, news release, orientation notification, etc.) and linking them to the appropriate practical applications to achieve the course objectives. " | 3 | - | 3 |
- |
| 150086060 | ENGLISH LANGUAGE IN PUBLIC RELATIONS | This course aims to improve students' abilities and expand their vocabulary, in terms of influential professional writing and drafting skills; drafting and deliverying different types of speeches, in particular the two speeches; Convincing Information through improving the students 'abilities and developing the drafting and grammatical aspects, in addition to developing the students' conversational abilities through the use of English in an interactive way in class discussions, The course also aims to develop the skills of the students in materials preparation related to public relations (press releases, newsletters, press conferences, communication plans, "(twitter, Facebook, LinkedIn). | 3 | - | 3 |
- |
| 150086070 | MEDIA RELATIONS MANAGEMENT | This course aims to expand students' knowledge of the theoretical knowledge and practical skills of the media management, deepen its impact and use, its historical relationship with public relations, especially its new patterns and its role in contributing to the achievement of public relations objectives. Using the most efficient and effective ways of communication; and use it in public relations. | 3 | - | 3 |
- |
Students must pass ( 9 ) credit hours from any of the following courses
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
||
|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
|||||
| 150086500 | CAMPAIGNS IN PUBLIC RELATIONS | This course mainly focuses on deepen the debate for selected practical cases in public relations campaigns, supported in theory and practice, that aims to develop the students' practical experience in various issues related to the public relations campaigns, starting from the conception of the campaign to its design, implementation and management. By reviewing the theoretical aspects of campaign art in terms of relevant public relations theories and the principles of campaign management, strategies and evaluation. In addition to defining the objectives of public relations campaigns in order to identify the appropriate message and design and choose the ways of communication to convey the message, assuring the aspects and ethical standards to be applied in the campaign. | 3 | - | 3 |
- |
| 150086520 | PUBLIC RELATIONS IN NON-PROFIT ORGANIZATIONS | This course deals with the role played by non-governmental organizations in societies, And the differences between profits and public and private institutions, and Developing a plan to support the marketing and development needs of a non-governmental organization focusing on understanding the culture of NGOs so that students can use the traditional PR model within a non-profit organization, and critique the effectiveness of the current public relations dept, and the efforts for communication and development, and think more creatively to strengthen the role of innovation in the development of NGOs, providing students with basic knowledge of the types of NGOs and how to develop them, and comparing the differences with profit organizations. | 3 | - | 3 |
- |
| 150086700 | REPUTATION MANAGEMENT | This course deals with the theoretical knowledge and practical skills related to reputation management and the methods employed by public relations professionals to effectively manage reputation of the institution through the main issues and concepts directly related to reputation: The identity of the institution (what the institution represents) and the reputation of the institution (among the public) and introducing to the students the ways that the institution must follow in order to effectively manage its identity and reputation among the public, in addition to introducing students to the most important issues and practices that may threaten the identity and reputation of the institution; Strategies, policies, tactics and standards, that will build a good reputation for the institution. Through the study of multiple cases for the purpose of examination and utilization, and enable students to choose the optimal way to measure reputation and management, in addition to the development of a communication plan, aimed at containing the damage of the institution as a result of crisis suffered by the reputation of the institution. | 3 | - | 3 |
- |
| 150086710 | CRISIS MANAGEMENT IN PUBLIC RELATIONS | "In this course, students will learn about concepts related to conflicts and differences and the crises that fall within the framework of contemporary public relations activities, whether in the scope of their local or international work. The course also deals with the scientific methods of studying conflicts, especially labor conflicts between the parties of production in the institutions, analyzing the reasons and causes of the conflict and trying to get out of it with minimal losses and delaying the subsequent crisis if they can not be stopped. The course provides an in-depth explanation of the role of public relations in conflict management and the importance of its media and communication activities to reduce its aggravation by benefiting from conflict management techniques to push for peaceful resolution through negotiation, promoting common interests and focusing on points of agreement rather than differences. The basic arts that are supposed to be mastered by public relations managers or those working in this department." | 3 | - | 3 |
- |
| 150086720 | ETHICS IN PUBLIC RELATIONS | This course deals with ethics in public relations and its connection to Media and communication by presenting real cases to examine the complexity of the subject ethically, and examining challenges and issues related to communication through the media. | 3 | - | 3 |
- |
| 150086730 | LEADERSHIP IN PUBLIC RELATIONS | This course deals with ethics in public relations and its connection to Media and communication by presenting real cases to examine the complexity of the subject ethically, and examining challenges and issues related to communication through the media. | 3 | - | 3 |
- |
| 150086740 | DIGITAL MARKETING | This course aims to deepen the basics of digital marketing and its strategies, creating websites in terms of content, marketing search engines, using social media in e-marketing, email marketing, marketing personality, integrating marketing on mobile phones and using public relations to achieve Marketing Objectives. It also aims to provide students with information on modern strategies, tools used to develop digital marketing plans based on existing digital marketing initiatives and set recommendations to be developed based on new strategies in digital marketing that correspond to the organization's marketing mechanism and public relations objectives. Students will also learn how to use digital technology to promote their organization's products and brand to attract audiences | 3 | - | 3 |
- |
| 150086750 | DIGITAL ANALYSIS | This course deals with the concepts of digital analysis and information specalized for leading the data market and internet data analysis tools. Students will gain great experience onhow to use available tools, and will learn how to access data using various mehtods, and how to evaluate and disseminate data for the benefit of their institutions. By the end of the this course students will be able to make their decisions based on the digital analysis of the website, applications and social media. | 3 | - | 3 |
- |
| 150086770 | PROTOCOL AND ETIQUETTE | This course aims at introducing students to the principles, rules and procedures related to protocol and etiquette in official international and private international institutions. They are introduced to a range of arts and procedures aimed at promoting the tradition and elegance of formal and diplomatic transactions, community activities and related materials. | 3 | - | 3 |
- |
Hidden Text