Comprehensive Exam Track: Total Credit Hours Required to Finish the Degree ( 36 Credit Hours ) as Follows
Specialization Requirements
Students must pass all of the following courses
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
||
|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
|||||
| 151796000 | INTRODUCTION TO THE DIGITAL ECONOMY | This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. | 3 | - | 3 |
- |
| 151796010 | PRINCIPLES OF DIGITAL ECONOMICS | This course provides an overview of the field of digital economics and the digital economy ecosystem. Topics covered include information and communication technologies, convergence of technology and services, digital market evolution, digital goods and services, production models, value creation models and competitive strategy, network effects, path dependence, lock-in and switching costs, digital monopolies and oligopolies, the long tail, big data economics, net neutrality and digital regulation. Special emphasis will be placed on digital business models and digital market modeling. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796020 | MANAGING DIGITAL INNOVATION | This course provides a foundation in managing digital innovation and examines how effective knowledge management can make organizations more innovative. Topics covered include the innovation process, organizing for digital innovation, strategizing for digital innovation, innovation projects and teaming, project liminality and open innovation, the role of objects in organizing for digital innovation, opportunities and challenges for innovation and the future of digital innovation. Special emphasis will be placed on the role of digital in fostering innovation and managing knowledge. | 3 | - | 3 |
- |
| 151796030 | DIGITAL CURRENCY AND FINANCE | This course provides a foundation in digital currencies and finance and examines how recent development have redefined of the concept of money. Topics covered include the emergence and impact of Fintech, the Bitcoin revolution, rise of other cryptocurrencies, Central Bank Digital Currencies, consequences for the International Monetary System. Special emphasis will be placed on the impact of digital currencies on traditional markets and financial institutions, particularly in emerging market economies. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796040 | DIGITAL TRANSFORMATION STRATEGY | This course provides a foundation in digital transformation and examines the strategy, execution and technology required for organizations to transform digitally. Topics covered include an overview of digital transformation strategy, digital governance and risk management, digital organization and change management, experimental learning and design thinking, digital product management, Agile and DevSecOps and digital enterprise architecture. Special emphasis will be placed on current and emerging applications of digital technology. | 3 | - | 3 |
- |
| 151796050 | INTERNET VALUE CHAIN AND THE DIGITAL ECONOMY | This course provides an overview of the Internet Value Chain and the digital economy. Topics covered include an introduction to the Internet Value Chain and its economic impacts, positive and negative externalities of the IVC, current and evolving digital economy policy and regulations as well as new challenges for regulators and policy makers. Special emphasis will be placed on controlling the risks and harms of the digital economy. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796060 | DIGITAL RESEARCH METHODS | The course examines the role of digital research and provides an overview of commonly used qualitative and quantitative research methods. Topics covered include the changing social science data landscape, new sources of data, challenges and opportunities in survey methods, advances in data management for research, modeling and simulation, developments in statistical software for researchers, text mining and social media, digital records, social network analysis and ethics in digital research. | 3 | - | 3 |
- |
| 151796070 | DIGITAL ANALYTICS | This course is an overview of digital analytics and strategies and tactics and how these are used to develop strategic recommendations in organizations. Topics covered include the current digital media landscape, digital influence, digital analytics tools, brand analysis tools, audience analysis tools, content analysis tools, engagement analysis tools and the use of digital data to launch products, improve customer service and manage crises. Special emphasis will be placed on the continuing evolution of digital data. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796080 | VIRTUAL ECONOMY OF THE METAVERSE | This course provides an overview of the workings of the Metaverse and of current and emerging business opportunities in the Metaverse. Topics covered include defining the Metaverse, valuing the Metaverse economy, business challenges and opportunities in the Metaverse, understanding Metaverse consumers, NFT commercialization, Metaverse product development and perspectives on the future of the Metaverse. Special emphasis will be placed on building strategies for organizational success in the Metaverse. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796090 | ELECTRONIC COMMERCE AND THE DIGITAL ECONOMY | This course provides an overview of electronic commerce and the emerging strategies and technologies of online business. Topics covered include the evolution of online commerce, social networks, mobile commerce and online auctions, legal, ethical and tax issues in electronic commerce, electronic commerce software and security as well as payment systems for electronic commerce. Special emphasis will be placed the role of e-commerce in the digital economy. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
Students must pass ( 6 ) credit hours from any of the following courses
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
||
|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
|||||
| 151796100 | FUNDAMENTALS OF DATA SCIENCE | This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. | 3 | - | 3 |
- |
| 151796110 | FOUNDATIONS OF ARTIFICIAL INTELLIGENCE | This course provides an overview of the field of artificial intelligence and its core techniques and applications. Topics covered include logic, constraint satisfaction, search, game playing, Markov decision processes and reasoning, planning and learning with certainty and uncertainty. Special emphasis will be placed on machine learning and its applications to real-world challenges. | 3 | - | 3 |
- |
| 151796120 | DIGITAL INEQUALITY | This course provides an overview of the relationship between social inequality and digital technologies. Topics covered include digital inequality due to geography and infrastructure, digital inequality and education, digital inequality in youth and among older adults, digital inequalities in health communication, disability and digital inequality and inequalities in online privacy protection and political participation. Special emphasis will be placed on the impact of digital inequality on life outcomes. | 3 | - | 3 |
- |
| 151796130 | CYBERSECURITY | This course provides an overview of the current landscape of cybersecurity and the role of cybersecurity in every type of organization. Topics covered include need for a cyber strategy, building a cyber strategy, cyber-attack and defense strategies, common types of cyber-attacks, threat intelligence, and incident response and disaster recovery should an attack occur. Special emphasis will be placed on tools and techniques for proactively monitoring and managing an organization’s vulnerabilities to prevent attacks. | 3 | - | 3 |
- |
| 151796140 | INTERACTIVE DIGITAL MEDIA | This course provides a foundation in the principles and practices of interactive digital media. Topics covered include history and evolution of interactive digital media, development process in interactive digital media, fundamental components of interactive digital media, aesthetics in interactive digital media, authoring interactive digital media, media content and usability. Emphasis will be placed on the growth of interactive digital media in non-traditional media fields in the digital economy including healthcare and education. | 3 | - | 3 |
- |
| 151796150 | SOCIAL MEDIA CAMPAIGNS | This course explores the use of social media for strategic communication and campaigns. Topics covered include the role of social media in organizations, research in social media, strategic planning for social media, strategic writing for social media, audience segmentation and analysis, creating, managing and curating social media content as well as the creation and evaluation of social media campaigns. Special emphasis will be placed on how the different applications of social media and future trends in social media. | 3 | - | 3 |
- |
| 151796160 | SEMINAR IN DIGITAL ECONOMY | This seminar will focus on emerging issues and challenges in the digital economy and will examine both new organizations in the digital economy as well as the digital transformation of existing organizations. Topics covered include the growth of e-commerce, social media, digital banking, online gaming, activities in the Metaverse, artificial intelligence, virtual reality, the Internet of Things and other digital technologies. Special emphasis will be placed on the ideas, strategies and innovations being used to expand the digital economy. | 3 | - | 3 |
- |
Thesis\Treatise Track: Total Credit Hours Required to Finish the Degree ( 36 Credit Hours ) as Follows
Specialization Requirements
Students must pass all of the following courses plus ( 6 ) credit hours for the Thesis
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
||
|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
|||||
| 151796000 | INTRODUCTION TO THE DIGITAL ECONOMY | This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. | 3 | - | 3 |
- |
| 151796010 | PRINCIPLES OF DIGITAL ECONOMICS | This course provides an overview of the field of digital economics and the digital economy ecosystem. Topics covered include information and communication technologies, convergence of technology and services, digital market evolution, digital goods and services, production models, value creation models and competitive strategy, network effects, path dependence, lock-in and switching costs, digital monopolies and oligopolies, the long tail, big data economics, net neutrality and digital regulation. Special emphasis will be placed on digital business models and digital market modeling. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796020 | MANAGING DIGITAL INNOVATION | This course provides a foundation in managing digital innovation and examines how effective knowledge management can make organizations more innovative. Topics covered include the innovation process, organizing for digital innovation, strategizing for digital innovation, innovation projects and teaming, project liminality and open innovation, the role of objects in organizing for digital innovation, opportunities and challenges for innovation and the future of digital innovation. Special emphasis will be placed on the role of digital in fostering innovation and managing knowledge. | 3 | - | 3 |
- |
| 151796030 | DIGITAL CURRENCY AND FINANCE | This course provides a foundation in digital currencies and finance and examines how recent development have redefined of the concept of money. Topics covered include the emergence and impact of Fintech, the Bitcoin revolution, rise of other cryptocurrencies, Central Bank Digital Currencies, consequences for the International Monetary System. Special emphasis will be placed on the impact of digital currencies on traditional markets and financial institutions, particularly in emerging market economies. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796040 | DIGITAL TRANSFORMATION STRATEGY | This course provides a foundation in digital transformation and examines the strategy, execution and technology required for organizations to transform digitally. Topics covered include an overview of digital transformation strategy, digital governance and risk management, digital organization and change management, experimental learning and design thinking, digital product management, Agile and DevSecOps and digital enterprise architecture. Special emphasis will be placed on current and emerging applications of digital technology. | 3 | - | 3 |
- |
| 151796050 | INTERNET VALUE CHAIN AND THE DIGITAL ECONOMY | This course provides an overview of the Internet Value Chain and the digital economy. Topics covered include an introduction to the Internet Value Chain and its economic impacts, positive and negative externalities of the IVC, current and evolving digital economy policy and regulations as well as new challenges for regulators and policy makers. Special emphasis will be placed on controlling the risks and harms of the digital economy. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796060 | DIGITAL RESEARCH METHODS | The course examines the role of digital research and provides an overview of commonly used qualitative and quantitative research methods. Topics covered include the changing social science data landscape, new sources of data, challenges and opportunities in survey methods, advances in data management for research, modeling and simulation, developments in statistical software for researchers, text mining and social media, digital records, social network analysis and ethics in digital research. | 3 | - | 3 |
- |
| 151796070 | DIGITAL ANALYTICS | This course is an overview of digital analytics and strategies and tactics and how these are used to develop strategic recommendations in organizations. Topics covered include the current digital media landscape, digital influence, digital analytics tools, brand analysis tools, audience analysis tools, content analysis tools, engagement analysis tools and the use of digital data to launch products, improve customer service and manage crises. Special emphasis will be placed on the continuing evolution of digital data. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
Students must pass ( 6 ) credit hours from any of the following courses
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
||
|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
|||||
| 151796080 | VIRTUAL ECONOMY OF THE METAVERSE | This course provides an overview of the workings of the Metaverse and of current and emerging business opportunities in the Metaverse. Topics covered include defining the Metaverse, valuing the Metaverse economy, business challenges and opportunities in the Metaverse, understanding Metaverse consumers, NFT commercialization, Metaverse product development and perspectives on the future of the Metaverse. Special emphasis will be placed on building strategies for organizational success in the Metaverse. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796090 | ELECTRONIC COMMERCE AND THE DIGITAL ECONOMY | This course provides an overview of electronic commerce and the emerging strategies and technologies of online business. Topics covered include the evolution of online commerce, social networks, mobile commerce and online auctions, legal, ethical and tax issues in electronic commerce, electronic commerce software and security as well as payment systems for electronic commerce. Special emphasis will be placed the role of e-commerce in the digital economy. | 3 | - | 3 |
151796000 INTRODUCTION TO THE DIGITAL ECONOMY This course provides an overview of the workings of the digital economy and examines its activities and practices. Topics covered include defining the digital economy, the role of search, advertising and social media, the disintermediation of traditional companies, rise of online gaming, economic practices in the digital economy and the impact on labor, production and consumption as well as digital economic policies and practices. Special emphasis will be placed on the concepts, theories and policy questions that will define the future of the digital economy. |
| 151796100 | FUNDAMENTALS OF DATA SCIENCE | This course is an introduction to the emerging field of data science, a field that combines business strategy, information technology and modeling methods. Topics covered include the evolution of data science, the benefits and opportunities of data science and its relation to machine learning and data infrastructure uses. Special emphasis will be placed on practical techniques for analyzing data including the use of statistical modeling as a data tool. | 3 | - | 3 |
- |
| 151796110 | FOUNDATIONS OF ARTIFICIAL INTELLIGENCE | This course provides an overview of the field of artificial intelligence and its core techniques and applications. Topics covered include logic, constraint satisfaction, search, game playing, Markov decision processes and reasoning, planning and learning with certainty and uncertainty. Special emphasis will be placed on machine learning and its applications to real-world challenges. | 3 | - | 3 |
- |
| 151796120 | DIGITAL INEQUALITY | This course provides an overview of the relationship between social inequality and digital technologies. Topics covered include digital inequality due to geography and infrastructure, digital inequality and education, digital inequality in youth and among older adults, digital inequalities in health communication, disability and digital inequality and inequalities in online privacy protection and political participation. Special emphasis will be placed on the impact of digital inequality on life outcomes. | 3 | - | 3 |
- |
| 151796130 | CYBERSECURITY | This course provides an overview of the current landscape of cybersecurity and the role of cybersecurity in every type of organization. Topics covered include need for a cyber strategy, building a cyber strategy, cyber-attack and defense strategies, common types of cyber-attacks, threat intelligence, and incident response and disaster recovery should an attack occur. Special emphasis will be placed on tools and techniques for proactively monitoring and managing an organization’s vulnerabilities to prevent attacks. | 3 | - | 3 |
- |
| 151796140 | INTERACTIVE DIGITAL MEDIA | This course provides a foundation in the principles and practices of interactive digital media. Topics covered include history and evolution of interactive digital media, development process in interactive digital media, fundamental components of interactive digital media, aesthetics in interactive digital media, authoring interactive digital media, media content and usability. Emphasis will be placed on the growth of interactive digital media in non-traditional media fields in the digital economy including healthcare and education. | 3 | - | 3 |
- |
| 151796150 | SOCIAL MEDIA CAMPAIGNS | This course explores the use of social media for strategic communication and campaigns. Topics covered include the role of social media in organizations, research in social media, strategic planning for social media, strategic writing for social media, audience segmentation and analysis, creating, managing and curating social media content as well as the creation and evaluation of social media campaigns. Special emphasis will be placed on how the different applications of social media and future trends in social media. | 3 | - | 3 |
- |
| 151796160 | SEMINAR IN DIGITAL ECONOMY | This seminar will focus on emerging issues and challenges in the digital economy and will examine both new organizations in the digital economy as well as the digital transformation of existing organizations. Topics covered include the growth of e-commerce, social media, digital banking, online gaming, activities in the Metaverse, artificial intelligence, virtual reality, the Internet of Things and other digital technologies. Special emphasis will be placed on the ideas, strategies and innovations being used to expand the digital economy. | 3 | - | 3 |
- |
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