About Program

•  Ability to Conduct Advanced scientific research: Developing advanced scientific research skills that enable the student to design and conduct innovative and independent research in the fields of public relations, communication and media, using various research approaches and accurate analytical methods.

•  Deep understanding of theories and practices in the fields of media, public relations and communication, in addition to the ability to apply these theories in analyzing and solving real problems facing institutions and societies.

•  Critical and analytical thinking: Developing critical and analytical thinking skills to evaluate communication strategies, and analyze media and communication issues in a logical and effective manner, which contributes to making sound decisions.

•  Ability to influence and communicate strategically: Developing strategic communication skills to effectively communicate ideas and information to the target audience using a variety of media channels.

•  Leadership and management in the field of media and public relations: Providing the ability to lead and manage work teams and develop innovative communication strategies, which enhances the position of institutions and contributes to achieving their objectives.

•  Academic publishing and contribution to knowledge: Providing the ability to write and publish scientific articles and research in prestigious academic journals, which contributes to expanding scientific knowledge in the fields of public relations, media and communication.

•  Influencing media policies: Influencing media and public relations policies and strategies by providing insights and ideas based on research and practical experiences, as well as contributing to their development in line with modern challenges.

•  Commitment to professional ethics: Commitment to professional values ​​and ethics in the practice of public relations, media and communication, ensuring transparency, credibility and respect in all aspects of work.

Graduates’ career opportunities include:

1. Academia and Scientific Research:

¡ Work as a university professor or lecturer in universities, colleges and institutes.

¡ Participate in scientific research and develop new theories in the fields of media and communication.

¡ Work as researchers in research centers and academic institutions.

2. Media and Journalism Sector:

¡ Assume leadership roles in various media institutions.

¡ Consultants or experts in media and communication affairs.

3. Public Relations and Corporate Communication:

¡ Manage or lead public relations and communication departments in major companies and government institutions.

¡ Develop internal and external communication strategies for companies and institutions.

¡ Work as a consultant in the field of public relations and crisis management.

4. Digital Media and E-Marketing:

¡ Assume leadership positions in developing and implementing digital marketing strategies and online communication.

¡ Work in social media management and brand building across digital platforms.

¡ Analyze and supervise advertising and media campaigns on the Internet.

5. Government Sector and Non-Governmental Organizations :(NGOs)

¡ Work as an official spokesperson or media officer in government institutions and ministries.

¡ Develop and manage communication strategies for public sector institutions and non-profit organizations.

¡ Provide media and communication consulting to help improve the image of government institutions.

6. Communication and Crisis Management Consulting:

¡ Work as an independent consultant or within consulting companies to provide solutions in the field of corporate communication and crisis management.

¡ Provide training and workshops on effective communication methods and media crisis management.

7. Marketing and Advertising:

¡ Lead marketing teams and develop advertising and communication strategies for companies and institutions.

¡ Supervise comprehensive marketing campaigns and promote trademarks.

8. Project Management and Organizational Leadership:

¡ Work in managing corporate communication projects and organizing major events.

¡ Develop leadership and management strategies that support the organizational objectives of institutions