Public Relations

This study aims to reveal the level of Palestinian non-profit institutions’ use of their media relations by studying the case of human rights institutions in the West Bank. This is to understand how human rights institutions employ their media relations, and to explore the most important strategies that govern the relationship of human rights institutions with the media, and the obstacles they face in communicating with media.

This study aimed to clarify the media frameworks used by Palestinian human rights organizations concerned with digital rights, and to know the nature of their messages directed to the public when dealing with the violations committed by the Meta administration against Palestinian digital content. It also aimed to identify the most important mental and emotional appeals that these organizations use when communicating with the public.

This study aimed to identify how Israel frames the Abraham Accords religiously through its digital propaganda directed to the Arab public, on the “People of the Book” platforms on YouTube and “Israel in the Gulf” on Twitter. The reason for choosing two platforms that differ in identity and content is the importance of researching the framing mechanisms and appeals that Israel employs to address the Arab public through its direct and indirect propaganda.